by Neal MacDonald, Editor
We wanted to explore two myths pervasive in the spirits world:
1) Once a bottle is opened, long periods of time—even if stored properly—will affect the taste.
2) Exposing the bottle to sunlight will affect the taste… that’s why all the green and darkened glass.
Is this just snobby bullshit or is there some truth? Casual internet searches don’t offer much help beyond caution. “A distiller once told me it can affect the taste” (Refined Vices)… “Whisky is the least finicky… repeat sunlight will damage a whisky” (Drink Insider)… “Light and wide temperature fluct...
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What is Proof66.com?
At some point in everyone's life — usually in the middle of doing a shot — you realize that this isn't such a good idea anymore; that you'd rather drink fine cocktails instead of shoot bad liquor. As you grimace and shiver while swallowing that fateful shot, you vow never to buy swill off the bottom shelf ever again.
Then you go to the liquor store and are confronted with many linear feet of different bottles. How do you choose? By price? By fanciness of bottle? By what the rappers are drinking in their videos?
Proof66 is meant to be the answer. We're a service that aggregates public liquor ratings and reviews from the San Francisco World Spirits Competition, the Beverage Testing Institute, and Wine Enthusiasts Magazine. Each of these services are independent, use blind taste tests, and between them have at some time or other rated the vast majority of liquors out there. Then, we take all those scores and - with a little Princeton-trained statistical magic - mix 'em all up and give you a final combined score for easy ranking. We now have nearly 6,000 spirits listed on the website. We research these spirits giving you the story behind the spirit, what distinguishes it, who might enjoy it, and what to do with it once you’ve got it. Some of the highest-rated spirits in the world can be found for only $40. Proof66 helps you find those spirits.
We also give you a chance to add your own thoughts. The combined user reviews become the "Rabble Score" or, if you will, the score of the "common man." This gives you a nice balance between what the snobby critics think and what the people on the street think.
Powerful search tools and thousands of ratings give you what you need to make smarter choices with your liquor… you don’t have to drink swill ever again! Drinking liquor is like listening to music on your iPod: each liquor bottle is like a good song mingling in different playlists. At Proof66, you have the chance to make multiple "playlists" of liquor bottles: use them to track your inventory, make a shopping list, and more! If you're looking for microdistilleries or single malts or homegrown liquors or exotic liqueurs, our goal is to provide you with the very best possible roadmap for tasting and finding good liquor no matter what your tastes.